How Nestle Applied Shared Value Creation in Agriculture Sector to achieve Sustainable Agriculture and Make more Profit (Nestle Model)

Ishak Kherchi (), Mohamed Fellague and Samira Ahlem Haddou
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Ishak Kherchi: Hassiba Ben Bouali University, Chlef (Algeria)
Mohamed Fellague: Hassiba Ben Bouali University, Chlef (Algeria)
Samira Ahlem Haddou: Hassiba Ben Bouali University, Chlef (Algeria)

Management & Economics Research Journal, 2019, vol. 1, issue 3, 12-26

Abstract: This paper explains how Nestlé used the shared value concept to make agriculture more sustainable and achieve more profit by creating business value. Based on qualitative research, we use a case study approach to investigate the idea of shared value in achieving sustainable agriculture. We analyzed Nestlé programs in three areas: rural development, environmental sustainability and the Water field. We found that applying the shared value concept by nestle make agriculture more sustainable and leads to business value.

Keywords: Sustainable Agriculture; Shared Value Creation; Business Value; Environmental Value; Social Value (search for similar items in EconPapers)
JEL-codes: M14 Q01 Q56 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:alv:journl:v:1:y:2019:i:3:p:12-26

DOI: 10.48100/merj.v1i3.38

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