Rural marketing to the aid of local development. Case study - Jilava commune, Ilfov county, Romania

Ph.D. Dragos Dinca and Ph.D. Catalin Dumitrica

International Journal for Public Management and Politic Development, 2013, vol. 1, issue 1, 44-62

Abstract: Rural marketing is an indispensible element within the strategies for the economic development of villages and comunes, contributing to the establishing of the strategy overview. Marketing helps villages and comunes fulfill several objectives, such as the attracting of new national or international companies, the consolidation of the industrial infrastructure, tourism development, the diversification and improvement of the transport and health services. The paper at hand presents the modality through which the instruments of public rural marketing influence local economic development, through their impact on the development strategies elaborated by the local communities.

Keywords: rural marketing; strategy; identity and image; local development; vision (search for similar items in EconPapers)
JEL-codes: H70 H83 M31 M38 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:amf:ijpmfa:v:1:y:2013:i:1:p:44-62

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