Public - private partnership, development alternative for health tourism

Marilena Bogheanu
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Marilena Bogheanu: University of Craiova, Faculty of Economics and Business Administration

International Journal for Responsible Tourism, 2013, vol. 1, issue 1, 39-53

Abstract: In Romania, the capitalization of existing natural resource through public-private projects can lead to sustainable economic growth. Spas represent an important component of the health tourism, Romania owning 30% of Europe`s spa resources. Especially, in the south-west Oltenia region there are 8 areas of interest of national and local importance: Baile Olanesti, Baile Govora? Calimanesti-Caciulata, Ocnele Mari and Ocnita, Sacelu, Bala, Gighera. Other important components of the health tourism are: wellness, prevention and proper health care services. Thus, health tourism is a concept which combines relaxation, entertainment, health, with beauty medical treatment. On the regions level, there could be adopted strategies that have the objective of developing public-private partnerships in health tourism and spa tourism in particular, in order to promote projects of mutual interest, such as: 1. Projects implemented by public authorities: - rehabilitation of roads, mineral springs, rehabilitation of urban infrastructure - investment in catering and services 2.Private sector projects - construction of tourist accommodation resorts, entertainment centers, adventure parks - investment in staff training - the creation of a health services portal - a better marketing of touristic destinations Thus, the public-private partnership represents a means of financing interventions in the fields of entertainment, gastronomical tradition, accommodation structures continuing public investments in land improvement and assuring the necessary public utilities. These interventions can have a leveraging effect on the local economy, developing sectors such as tourism, catering services, construction field, healthcare services.

Keywords: public - private partnership; spas; travel packages; investment; economic growth (search for similar items in EconPapers)
JEL-codes: R58 (search for similar items in EconPapers)
Date: 2013
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