How Did They Make It? An Examination of Online Personal Branding: A Pitch

Charlane Wong ()
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Charlane Wong: University of Queensland, Australia

Journal of Accounting and Management Information Systems, 2017, vol. 16, issue 3, 413-420

Abstract: This paper applies Faff (2017)’s pitching template to an academic research topic in marketing. Specifically, I will provide a reflection on the use of this pitching template and encourage other academic researchers to utilize this template for their research topics.

Keywords: Pitching Research; Marketing; Branding (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:ami:journl:v:16:y:2017:i:3:p:413-420

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