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A reverse-engineered pitch on defensive versus evidence-based medical technology: Liability risk and electronic fetal monitoring in low-risk births

Elizabeth Yong and Kun Hing Yong ()
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Elizabeth Yong: Indooroopilly State High School, Brisbane, Australia
Kun Hing Yong: School of Medicine & Dentistry, Griffith University, Australia

Journal of Accounting and Management Information Systems, 2023, vol. 22, issue 4, 746-754

Abstract: This pitching research letter (PRL) describes the application of the pitching research template introduced by Faff (2015, 2021) to a reverse-engineering process in the practice of electronic fetal monitoring (EFM) as a form of defensive medicine with regard to the field of medical technology. The pitch structure underlines a succinct and streamlined approach to recapitulate key components of scientific studies that form the basis upon which a researcher’s scientific or seminal research work is assembled.

Keywords: Pitching Research; Reverse Engineering Pitch; Medical Technology; Defensive Medicine; Electronic Fetal Monitor (search for similar items in EconPapers)
JEL-codes: K32 N7 (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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