The Anahuac Journal

2016 - 2023

Current editor(s): Jaime Humberto Beltran Godoy

From Business and Economics School. Anahuac University (Mexico).
Contact information at EDIRC.
Bibliographic data for series maintained by Adriana Sanchez Escalante ().

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Tax challenges digitalization of the economy: a reflection on the BEPS Project pp. 12-39: Diana Becerra, Alejandra Rosales and Patricia Gutiérrez
The impact of customer and entrepreneur-oriented marketing on business performance: an empirical evidence of SMEs in Russia pp. 40-61: Ekaterina Panarina
The Effectiveness of Anti-Abuse Clauses in the Federal Tax Code pp. 62-89: Javier Olmedo
Artificial intelligence and taxation: the debate on legal personality and liability pp. 90-109: Sonia Ramos
Digital marketing vs. Luxury research: A Bibliometric Analysis pp. 110-137: Xin Song

Life-gambling: Metaphor Elicitation in Consumers during the COVID-19 Pandemic pp. 12-35: Esteban Salinas, Julieta Mercado and Karla Barajas
Identification of competitive advantages for Mexican SMEs in emerging markets: results of a bibliometric study pp. 36-65: JesÃºs Lara and Fernando Javier Cervantes
Strategies for exports of Mexican companies in the food industry vis a vis COVID-19 pp. 66-97: Minerva Ramos Valdés, Ana Guajardo, Diana LÃ³pez, Diego Puente and Lizbeth GonzÃ¡lez
Recognizing customer journey mapping as key to generating accurate, innovative, and customer-focused marketing strategies in Mexico pp. 98-117: MÃ³nica GonzÃ¡lez
Women executives job performance in the tourism industry: the use of social media and digital competences pp. 118-150: Luz Moyano, RocÃo Mendoza, Edgar Faugier and Karla Barajas

Building the arm’s length interest rate in the absence of comparable transactions pp. 12-39: Luis Landa
Leadership and Organizational Resilience in a Catastrophic Scenario: An Empirical Study pp. 40-65: Yvette Mucharraz
«SCORE-CoV-2» and its relation to GDP performance pp. 66-93: Jareth Lassard, Carlos Medina, Joaquín Palmero, Blanca de la Parra, Leslye Mejía and José Rivas
Evaluation System of Public Spending in Mexico in the Federal Budget Proposals 2018 and 2021: Advances and Reversals pp. 94-116: Luis Ibarra

Characteristics of the Mexican entrepreneur: case study Lean Startups Mexico pp. 12-37: Laura Iturbide, Ricardo Rodríguez, Verónica López, Antonio Díaz and Ana Aguado
Neurosciences applied to the integration of work teams: software development projects pp. 38-79: Jesús Corral
Articulation of ethics and strategy to integrate stakeholder expectations through higher purpose pp. 80-111: Gina Giraldo
The Persistence of Monopolies: Film Exhibition and Television under the PRI, 1938-1993 pp. 112-136: Andrew Paxman

Public policies and women´s empowerment in Ensenada, Baja California pp. 13-38: Diana Robinson, Isis Díaz and Sergio Cruz
The trinomial of comparative advantages revealed in the basic basket of the SADER in North America pp. 39-69: Zoe Infante and Alejandro López
El Mediating role of psychological capital among work addiction and burnout in mexican workers pp. 71-97: Carlos Colín
Challenges for Latin America in human capital and technological platforms to implement a cluster policy: Costa Rica as a case study pp. 99-118: Silvia Leitón and Juan Leyva

Analysis and projection of Pfizer's stock returns, in the period 2018-2020, through differential neural networks pp. 13-34: Alfonso Aja, Leovardo Mata and Jaime Humberto Beltrán
A new governance in Fonadin as a strategy to make infrastructure investments more efficient pp. 35-58: Daniel Ordoñez
Green bonds versus conventional bonds: is there a differentiated demand in Mexico? pp. 59-92: Rogelio Arellano and Lucía Pérez

Digital transformation of network marketing, multilevel and direct sales businesses. The impact of new tools and digital platforms pp. 11-39: Silvia Cacho and José Lázaro
The fallacy of the Joseph Schumpeter hypothesis pp. 41-54: Luis Landa
Price promotions and their relation to consumer purchasing decisions pp. 55-79: Carlos Colín
Characteristics of workers who rotate in the maquiladoras of Ensenada, Baja California pp. 81-105: Víctor Melendres, Mónica Aranibar, Blanca García and María Ramírez

Incentives and disincentives for the transfer of profits from Mexico to the United States pp. 11-25: Luis Landa
Diagnosis of sustainability practices in MSMEs in Nuevo León pp. 27-44: Mario Vázquez and Consuelo García
La Product visibility through a packaging with a transparent design element vs. The product image pp. 45-61: Flor Morton
Workplace harassment of women in the maquiladoras, myth or reality? pp. 63-93: Blanca García, María Álvarez, María Ramírez and Mónica Aranibar

Analysis of quality, satisfaction, loyalty and security in the hiring of online services for pet care pp. 11-27: Diana Córdova
Analysis of government purchases as an instrument for strengthening competitiveness and the internal market in Mexico pp. 29-50: Daniel Ordoñez
The presence of women in management positions pp. 53-92: Miguel Axtle and Lorena Caro
Study on the phenomenon of selfies in social networks and their implications for marketing pp. 93-116: Karla Barajas, Julieta Mercado, Esteban Salinas and Pável Reyes

Labor well-being, sense of role and execution of the strategy pp. 11-31: Carlos Colín
Determinants of industrial concentration in Mexico pp. 33-67: Izabel Hernández
Effects of implied volatility on companies with greater stock market value in the Mexican stock market pp. 69-100: Fernardo Mariné and Juan Bribiesca
The relationship between financial performance and corporate social responsibility (a study of 63 issuers of the Mexican Stock Exchange) pp. 101-122: Rubén Díaz

The International relations of local authorities in Mexico: is there Mexican paradiplomacy? pp. 11-35: Oscar Abad
The entrepreneurship paradigm pp. 37-59: Cecilia Durán

Social responsibility, trend towards success pp. 11-24: Lara Cepa, Joaquín Pacheco and Julio Puche
Study of welfare indicators by federal entity in Mexico using principal component analysis pp. 25-45: Iñigo Aranzábal, Carlos Carredano and Hugo Pérez
The discrete multicriteria decision methods. A rational point of view applied to decision making pp. 47-78: Rodrigo Palacios and Joaquín Pacheco
Factors of competitive success in SMEs (non-corporate companies) of the infrastructure sector in a dynamic environment pp. 79-100: David Yañez