The Anahuac Journal

2016 - 2024

Current editor(s): Jaime Humberto Beltran Godoy

From Business and Economics School. Anahuac University (Mexico).
Contact information at EDIRC.
Bibliographic data for series maintained by Adriana Sanchez Escalante ().

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Volume 24, issue 2, 2024

Los efectos de la presión de la cadena de suministro global sobre el sentimiento, las expectativas y la incertidumbre: un enfoque VAR pp. 1-25

Héctor Romero-Ramírez

Cryptocurrencies as Catalysts for Financial Inclusion in Latin America pp. 1-32

Rodrigo Andrés Crisóstomo Zúñiga, Juan Pablo Núñez Morales and Nicolas A. Nunez

Volume 24, issue 1, 2024

Eficiencia del mercado y anomalías de calendario pos-COVID: perspectivas de bitcoin y ethereum pp. 12-37

Sonal Sahu

Análisis del impacto de las controversias por factores ASG en la valuación de acciones en el mercado mexicano pp. 38-63

Martha Angélica León Alvarado, Eric Osio Cerón and Anahi Montserrat Revilla Antonio

Factores de cumplimiento de reportes de sostenibilidad corporativa: un estudio de datos de panel de empresas cotizadas en Perú pp. 64-91

Julio Hernández Pajares, Yulliana Llauce Ontaneda and Macarena Mansilla Mahmud

¿Impacta el sentimiento estadounidense de las tasas de interés en los fondos latinoamericanos negociados en bolsa (ETF)? pp. 92-113

Humberto Valencia Herrera

Grandes exposiciones: add-ons por concentración de riesgo de crédito implícita y el marco de Basilea pp. 114-159

José Juan Chávez

Comparación del desempeño de arquitecturas de memoria a corto y largo plazo (LSTM) en el pronóstico de precios de acciones: una investigación sobre el mercado bursátil mexicano pp. 160-179

Samuel García

Análisis de aprendizaje automático de compras consolidadas: un estudio de caso sobre las tendencias de precios de medicamentos antirretrovirales en México en 2019 pp. 180-221

Blanca Iveth Mayorga Basurto and Galo Moncada Freire

El índice de sentimiento en las redes sociales y su impacto en los rendimientos del S&P 500 pp. 222-245

Lizeth Gordillo Martínez

Estudio de causalidad sobre problemas de inclusión financiera con técnicas de ciencia de datos: el caso de México pp. 246-271

Itzel Coquis Rioja and Mario Iván Contreras Valdez

Por qué el índice de sentimiento neto debería ser una prioridad: un estudio de caso de la industria bancaria pp. 272-293

José Guadalupe Mendoza-Macías and Román Alejandro Mendoza-Urdiales

Volume 23, issue 2, 2023

The price of agave in Mexican states holding Designation of Origin of Tequila status, and its systematic depreciation over the forthcoming decade (2000-2031) pp. 12-37

Rafael Díaz Castellanos

The impact of VXY and EM-VXY on the implied volatility of ATM option premiums for the USD/MXN exchange rate on the CBOE pp. 38-67

Daniel Gracia Luna Romero, Jose Ricardo Salazar Garza, Lucio Alan Luis Zatarain and Jesús Alberto Zavala Duró

Elasticities of VAT Collection and Mexican Imports: Analysis by subchapters in the period 2010-2022 pp. 68-95

Javier Moreno Espinosa, Leovardo Mata Mata, Diego Hernández Cortés and Pablo Raúl Valenzuela Reyes

Prácticas sociales de RSE en empresas familiares. ¿Contribuyen a la sostenibilidad empresarial y los ODS 3, 4, 5 y 8? Una revisión sistemática de la literatura pp. 96-121

Tania Mora Ortega and Dyalá de la O Cordero

El home office y el desempeño laboral de una empresa peruana de servicios digitales pp. 122-145

Miguel Artemio Argandoña Arratea

Participación laboral de las mujeres en México: preferencias y limitaciones pp. 146-179

Dalia Catalina Pérez Bulnes, Cinthya Guadalupe Caamal Olvera and José Luis Mastretta López

Volume 23, issue 1, 2023

Tax challenges digitalization of the economy: a reflection on the BEPS Project pp. 12-39

Diana Becerra, Alejandra Rosales and Patricia Gutiérrez

The impact of customer and entrepreneur-oriented marketing on business performance: an empirical evidence of SMEs in Russia pp. 40-61

Ekaterina Panarina

The Effectiveness of Anti-Abuse Clauses in the Federal Tax Code pp. 62-89

Javier Olmedo

Artificial intelligence and taxation: the debate on legal personality and liability pp. 90-109

Sonia Ramos

Digital marketing vs. Luxury research: A Bibliometric Analysis pp. 110-137

Xin Song

Volume 22, issue 1, 2022

Life-gambling: Metaphor Elicitation in Consumers during the COVID-19 Pandemic pp. 12-35

Esteban Salinas, Julieta Mercado and Karla Barajas

Identification of competitive advantages for Mexican SMEs in emerging markets: results of a bibliometric study pp. 36-65

Jesús Lara and Fernando Javier Cervantes

Strategies for exports of Mexican companies in the food industry vis a vis COVID-19 pp. 66-97

Minerva Ramos Valdés, Ana Guajardo, Diana López, Diego Puente and Lizbeth González

Recognizing customer journey mapping as key to generating accurate, innovative, and customer-focused marketing strategies in Mexico pp. 98-117

Mónica González

Women executives job performance in the tourism industry: the use of social media and digital competences pp. 118-150

Luz Moyano, Rocío Mendoza, Edgar Faugier and Karla Barajas

Volume 21, issue 1, 2021

Building the arm’s length interest rate in the absence of comparable transactions pp. 12-39

Luis Landa

Leadership and Organizational Resilience in a Catastrophic Scenario: An Empirical Study pp. 40-65

Yvette Mucharraz

«SCORE-CoV-2» and its relation to GDP performance pp. 66-93

Jareth Lassard, Carlos Medina, Joaquín Palmero, Blanca de la Parra, Leslye Mejía and José Rivas

Evaluation System of Public Spending in Mexico in the Federal Budget Proposals 2018 and 2021: Advances and Reversals pp. 94-116

Luis Ibarra

Volume 20, issue 2, 2020

Characteristics of the Mexican entrepreneur: case study Lean Startups Mexico pp. 12-37

Laura Iturbide, Ricardo Rodríguez, Verónica López, Antonio Díaz and Ana Aguado

Neurosciences applied to the integration of work teams: software development projects pp. 38-79

Jesús Corral

Articulation of ethics and strategy to integrate stakeholder expectations through higher purpose pp. 80-111

Gina Giraldo

The Persistence of Monopolies: Film Exhibition and Television under the PRI, 1938-1993 pp. 112-136

Andrew Paxman

Volume 19, issue 2, 2019

Public policies and women´s empowerment in Ensenada, Baja California pp. 13-38

Diana Robinson, Isis Díaz and Sergio Cruz

The trinomial of comparative advantages revealed in the basic basket of the SADER in North America pp. 39-69

Zoe Infante and Alejandro López

El Mediating role of psychological capital among work addiction and burnout in mexican workers pp. 71-97

Carlos Colín

Challenges for Latin America in human capital and technological platforms to implement a cluster policy: Costa Rica as a case study pp. 99-118

Silvia Leitón and Juan Leyva

Volume 19, issue 1, 2019

Analysis and projection of Pfizer's stock returns, in the period 2018-2020, through differential neural networks pp. 13-34

Alfonso Aja, Leovardo Mata and Jaime Humberto Beltrán

A new governance in Fonadin as a strategy to make infrastructure investments more efficient pp. 35-58

Daniel Ordoñez

Green bonds versus conventional bonds: is there a differentiated demand in Mexico? pp. 59-92

Rogelio Arellano and Lucía Pérez

Volume 18, issue 2, 2018

Digital transformation of network marketing, multilevel and direct sales businesses. The impact of new tools and digital platforms pp. 11-39

Silvia Cacho and José Lázaro

The fallacy of the Joseph Schumpeter hypothesis pp. 41-54

Luis Landa

Price promotions and their relation to consumer purchasing decisions pp. 55-79

Carlos Colín

Characteristics of workers who rotate in the maquiladoras of Ensenada, Baja California pp. 81-105

Víctor Melendres, Mónica Aranibar, Blanca García and María Ramírez

Volume 18, issue 1, 2018

Incentives and disincentives for the transfer of profits from Mexico to the United States pp. 11-25

Luis Landa

Diagnosis of sustainability practices in MSMEs in Nuevo León pp. 27-44

Mario Vázquez and Consuelo García

La Product visibility through a packaging with a transparent design element vs. The product image pp. 45-61

Flor Morton

Workplace harassment of women in the maquiladoras, myth or reality? pp. 63-93

Blanca García, María Álvarez, María Ramírez and Mónica Aranibar