Customer Adoption of Internet Banking in Mauritius

Mamode Khan Naushad () and N. Emmambokus ()
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Mamode Khan Naushad: University of Mauritius, Mauritius
N. Emmambokus: , Martinique

International Journal of Business Research and Management (IJBRM), 2011, vol. 2, issue 2, 53-58

Abstract: Internet banking offers many benefits but little research has been done about its acceptance in Mauritius. This paper aims at assessing the factors that contribute to the adoption of internet banking in Mauritius. To support our arguments, we use a logistic regression model based on a sample survey to analyze the factors that influence internet banking in Mauritius. We conclude that factors such as age, income, service usefulness, risk factor, checking account frequency and internet location are the main determinants for a person to opt for online banking

Keywords: Internet Banking; Logistic; Regression Model (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:aml:intbrm:v:2:y:2011:i:2:p:53-58

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