Pricing Strategies and Business Alliances – A Comparative Integrated Study of the Fruits and Vegetables Markets from Italy and Romania

Codrin Chiru () and Grazia Calabro ()
Additional contact information
Codrin Chiru: Bucharest Academy of Economic Studies, Romania
Grazia Calabro: Faculty of Economics University of Messina Messina, Italy, Italy

International Journal of Business Research and Management (IJBRM), 2012, vol. 3, issue 2, 80-89

Abstract: This paper aims to analyze the fruits and vegetables market landscape and reveal the major differences in this industry between Italy and Romania, and make a comparative review of the influence of several key business drivers (e.g. natural factors, farm structure, demographics, cultivated area, production and yield values) on price levels in the above mentioned countries. Assuming that the price level is a key purchasing driver and also that profitability of fruits and vegetables growers is a pending competitive issue in the European Union, especially at small and medium sized producers’ level, this paper concludes that producers should focus on obtaining higher yields, enlarging farm sizes, strengthening the actual producer organizations and establishing new associative forms, capable to increase their negotiation power with retail chains and local authorities. They should also focus their strategies in becoming more competitive by accessing the latest agro-food technologies and implementing stronger trade initiatives.

Keywords: Fruits and Vegetables; Business Competitiveness; Pricing; Single Market; Business Alliances (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.cscjournals.org/manuscript/Journals/IJ ... /Issue2/IJBRM-83.pdf (application/pdf)
https://www.cscjournals.org/library/manuscriptinfo.php?mc=IJBRM-83 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aml:intbrm:v:3:y:2012:i:2:p:80-89

Access Statistics for this article

International Journal of Business Research and Management (IJBRM) is currently edited by Dr. Mattei Cristofaro

More articles in International Journal of Business Research and Management (IJBRM) from Computer Science Journals (CSC Journals)
Bibliographic data for series maintained by Nabeel Tahir ().