Fooling the company – The Corporate Jester As Driving Force For Organizational Change

Thomas Köllen ()
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Thomas Köllen: Vienna University of Economics and Business (WU), Austria

International Journal of Business Research and Management (IJBRM), 2012, vol. 3, issue 6, 325-332

Abstract: This conceptual article proposes the establishing of the position of a corporate jester to support organizational change processes. The article focuses on the inevitable transformations companies have to go through, given the diversification and pluralization of the workforce. The corporate jester theoretically is framed as part of an organizational “comical artifact staging”, that by utilizing humor as an element of organizational change, experiences more openness and less resistance than more educative tools.

Keywords: Corporate Jester; Humor; Organizational Change; Diversity Management; Inclusion (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:aml:intbrm:v:3:y:2012:i:6:p:325-332

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