Determination of the Criteria Preferred in Entering Private Pension System by Analytical Hierarchy Process

Harun Sonmez ()
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Harun Sonmez: Anadolu University

Anadolu University Journal of Social Sciences, 2012, vol. 12, issue 3, 83-92

Abstract: Private pension system companies do significant work to gain more customers. One part of the significant work is to uncover customers’ reasons for choosing other companies and to review the services they offer with the effect of competition. At this point, determining the order of importance of criteria that customers consider upon entrance to private pension system is important for companies. In this study, a survey was conducted to identify the variables and their importance levels that academics from Anadolu University Faculty of Science consider to be important upon entrance to private pension system, and was assessed with Analytic Hierarchy Process.

Keywords: Analytic Hierarcy Process; Marketing Research; Individual Retirement Account (search for similar items in EconPapers)
JEL-codes: C44 M31 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:and:journl:v:12:y:2012:i:3:p:83-92

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