FREE STANDING INSERTAS AN EFFECTIVE MEDIAIN SALES PROMOTI- ON AND ASTUDYON THE HYPER/SUPERMARKETCUSTOMERS

Mehmet T›gl› and Serdar Pirtini ()
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Serdar Pirtini: Marmara University

Anadolu University Journal of Social Sciences, 2003, vol. 3, issue 2, 117-144

Abstract: In recent years the free standing insert has been intensely used since it seems to be an alternative media in communicating firms’sales promotion to customers. It is preferred by the manufacturers and by the intermediate firms because communication of this media to consumers is relatively easier and cheaper compared to other advertising tools. In this study, the concepts of "sales promotion, price discount and free standing in- sert" are described and a research is conducted to determine the decision of hyper/su- permarket customers about the free standing insert.

Keywords: Sales Promotion; Monetary Sales Promotion; Price Promotion; Price Discount; Price-Off; Free Standing Insert (FSI). (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:and:journl:v:3:y:2003:i:2:p:117-144

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