Marketing Problems of Tourism Certifacated Hotel Managements- AField Survey in Bal›kesirProvince

Bedriye Tuncsiper and Mehmet Oguzhan €¹lban ()
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Mehmet Oguzhan €¹lban: Balikesir University

Anadolu University Journal of Social Sciences, 2006, vol. 6, issue 1, 225-244

Abstract: This study aims to searh marketing problems of hotel managements located in Balikesir, and the types of marketing applications applied by these managements. According to the results, the most important problems of these managements are: the difficulty of following technology,inadequte demand, difficulty of costumer satistification, cheating and confusing advertisements, excessive competition, and not having talented and educated salesmen. Against these problems, it is understood that service, product, pricing and advertising are mostly focused by the managements. The research results indicate a meaningful relationship between marketing problems and the marketing applications. On the other hand, it’s seen that marketing applications aren’t used efficiently by the hotels and as a result, the managements are inefficient in solving their marketing problems.

Keywords: SMEs; hotel managements; marketing; marketing problems. (search for similar items in EconPapers)
JEL-codes: L83 M31 (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:and:journl:v:6:y:2006:i:1:p:225-244

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