How Should the Scope and Content of Marketing Law Courses be Determined?

Ayse Tulin Yuruk ()
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Ayse Tulin Yuruk: Anadolu University

Anadolu University Journal of Social Sciences, 2007, vol. 7, issue 1, 185-198

Abstract: For a long time there have been marketing law or similarly named courses in business school programs in the USA, which are designed to give marketing students the legal knowledge they need. Collaborative studies by scholars, professional institutions and marketing professionals resulted in workshop reports and discussions regarding the courses, their textbooks and content. These reports have been published and presented to the public. Despite the fact that thereis a similar course named marketing legislation in Turkish vocational schools, studies or discussions on the course content are not widely available. This article proposes that collaborative studies and analyses about this course will result improved education.

Keywords: Business Law; Marketing Law; MarketingLegislation. (search for similar items in EconPapers)
JEL-codes: K29 (search for similar items in EconPapers)
Date: 2007
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