 Sponsorship and It’s Role in Creating Brand Awareness- An Evaluation of EskiflehirFilm DaysR.Ayhan Yilmaz ()
Anadolu University Journal of Social Sciences, 2007, vol. 7, issue 1, 587-608 Abstract: The sponsorship is a type of communication and marketing strategy that institutions and well-known trademarks employ for the purpose of fulfilling their marketing and public relation aims veryoften. Todays, it is an important issue to reveal the effectiveness of sponsorship that is encountered in many different fields in the market, and also to reveal the benefits that areobtained by many institutions andbrands.With this study,we attempt to bring to light the effectiveness of sponsorship on the awareness of the institutions/brands. To serve that purpose, before and during the sponsorship, the following variables towards the sponsors, such as awareness, associations, sponsorship- prestige, sponsorship-product and purchasing a certain service were investigated before the start of and during the 6. International Eskiflehir Film Days. Keywords: Sponsorship; Measurement of Sponsorship; Awareness. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:and:journl:v:7:y:2007:i:1:p:587-608 Access Statistics for this article Anadolu University Journal of Social Sciences is currently edited by Ramazan Geylan More articles in Anadolu University Journal of Social Sciences from Anadolu University Contact information at EDIRC. |
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