Effects of Corporate Social Responsibility on Consumer Purchase Intention

Fawad Ali () and Maarif Sohail
Additional contact information
Fawad Ali: University of the Punjab, Lahore, Pakistan.
Maarif Sohail: University of Texas Arlington, USA

Pakistan Journal of Humanities and Social Sciences, 2018, vol. 6, issue 4, p:477-491

Abstract: The aim of this study was to identify the impact of corporate social responsibility on the purchase intention of customers. Corporate Social Responsibility was measured on the basis of five factors, namely Customer Centric, Green Environment, Philanthropy, Public Awareness and Creating Shared Values. This was a quantitative, deductive and cross-sectional study. Convenience sampling technique was used to collect the data from 300 respondents from the University of the Punjab, Lahore. IBM-SPSS was used to analyses the data and regression was run to test hypotheses. Findings of the research suggested that Customer Centric, Green Environment Philanthropy, Public Awareness and Creating Shared Value do have a significant impact on the purchase intention of the consumers. Theoretical and practical contributions along with limitations and future direction are also discussed of the study.

Keywords: Customer Centric; Green Environment; Philanthropy; Public Awareness; Creating Shared Values; Purchase Intention (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://journals.internationalrasd.org/index.php/pjhss/article/view/85/58 (application/pdf)
https://journals.internationalrasd.org/index.php/pjhss/article/view/85 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ani:ipjhss:v:6:y:2018:i:4:p:477-491

Access Statistics for this article

More articles in Pakistan Journal of Humanities and Social Sciences from International Research Alliance for Sustainable Development (iRASD)
Bibliographic data for series maintained by Dr. Umair Ahmed ().