Advance Fundraising Techniques: An Evidence from Non-Profit Organizations

Nadeem Maqbool, Muhammad Atif Nawaz (), Shazma Razzaq, Waseem Ul Hameed and Shafqat Ali Niaz
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Muhammad Atif Nawaz: Islamia university of Bahawalpur, Pakistan
Shazma Razzaq: National College of Business Administration & Economics (NCBA&E), Bahawalpur, Pakistan
Waseem Ul Hameed: School of Economics, Finance & Banking (SEFB), College of Business (COB), University Utara Malaysia (UUM)
Shafqat Ali Niaz: Bahria University Lahore, Pakistan

Pakistan Journal of Humanities and Social Sciences, 2019, vol. 7, issue 1, p:147-157

Abstract: The purpose of this research study is to explore the advance fundraising techniques in the non-profit, charitable, philanthropic organizations for the purpose of fundraising. This research study completed on the basis of primary data that is taken from NGO’s in the region of Punjab. Frequency distribution statistical technique is used in this research paper for analyzing the data. Data collection was completed through questionnaire, face to face interviews, telephonic interviews, survey through e-mails from the presidents of the non-profit organization and members of NGO which are working in the Punjab region. NGO’s such as Alpine Welfare, Umeed Welfare, People Woman Welfare Organization, Human development Form etc. were contacted for data collection. Fundraising is the management function. After the research we would be able to understand the advance fundraising techniques and methods. We have found the positive impact of technological media like YouTube, Face book, Twitter, and TV campaigns on the fundraising. In this research it is found that how donor’s relationship can create for fundraising. This research helps to the fundraiser for the fund generating. It gives a way to nonprofit charitable organization to increase their worth of money. The application of this research provides fundraising managers that is the good for any organization profitable or nonprofit able organizations.

Keywords: Fundraising techniques; Donors communication; charitable organization; NGOs. (search for similar items in EconPapers)
Date: 2019
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