Impact of Social risk, Government and Psychological Factors with Moderator Cultural Factors on Online Shopping Behavior in Pakistan

Anam Bhatti and Shafique Ur Rehman ()
Additional contact information
Shafique Ur Rehman: Universiti Utara Malaysia

Pakistan Journal of Humanities and Social Sciences, 2019, vol. 7, issue 1, p:31-44

Abstract: The objective of the current study is to examine the impact of social risk, government role, and psychological factors on online shopping behavior. In addition, the moderating role of culture between social risk and online shopping behavior. Simple random sampling technique was used to collect data from respondents by using a questionnaire approach. Confirmatory factor analyses, as well as structural equation modelling techniques, were used for analysis purpose. Findings revealed that social risk and psychological factors have a negative and significant impact on online shopping behavior. Government role and culture have a positive and significant impact on online shopping behavior. Moreover, culture positively moderates the relationship between social risk and online shopping behavior. Between social risk and online shopping behavior moderating role of culture have less attention in prior studies and this research fills that gap. Future research should be held in some other developing countries as well as in developed countries with financial risk, product risk, privacy risk, convenience risk, electronic word of mouth, brand association, advertising factors, perceived quality, and online shopping behavior.

Keywords: Social Risk; Psychological Factors; Government Role; Culture; Online Shopping Behavior (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://journals.internationalrasd.org/index.php/pjhss/article/view/10/69 (application/pdf)
https://journals.internationalrasd.org/index.php/pjhss/article/view/10 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ani:ipjhss:v:7:y:2019:i:1:p:31-44

Access Statistics for this article

More articles in Pakistan Journal of Humanities and Social Sciences from International Research Alliance for Sustainable Development (iRASD)
Bibliographic data for series maintained by Dr. Umair Ahmed ().