Strategies of Green Marketing as tool of Competitive Advantage

Arslan Afzal Ansari (), Muhammad Waqas Ameer () and Lubna Tabbassum
Additional contact information
Arslan Afzal Ansari: National College of Business Administration & Economics, Lahore
Muhammad Waqas Ameer: National College of Business Administration & Economics, Bahawalpur
Lubna Tabbassum: Allied Bank Ltd., Pakistan

Pakistan Journal of Humanities and Social Sciences, 2019, vol. 7, issue 2, p: 257-265

Abstract: This paper aims to find out the impact of green marketing strategies as tool of competitive advance for the firm. Green marketing is a basic tool and marketing strategy to get competitive advantage on other firms in the market. The firms which are going green are enjoying high returns and a great increase in their profits. Moreover these firms also have competitive advantage on other firms in the market.

Keywords: Green marketing; Competitive advantage (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.internationalrasd.org/index.php/pjhss/article/view/36/83 (application/pdf)
https://journals.internationalrasd.org/index.php/pjhss/article/view/36 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ani:ipjhss:v:7:y:2019:i:2:p:257-265

Access Statistics for this article

More articles in Pakistan Journal of Humanities and Social Sciences from International Research Alliance for Sustainable Development (iRASD)
Bibliographic data for series maintained by Dr. Umair Ahmed ().