How to Develop Social Equity for Consumers? A Technology-Based Framework

Waseem Ul Hameed (), Asifa Jahangir (), Ali Junaid Khan () and Jawad Iqbal ()
Additional contact information
Waseem Ul Hameed: Assistant Professor, Department of Islamic & Conventional Banking Institute of Business, Management & Administrative Sciences, The Islamia University of Bahawalpur, Pakistan
Asifa Jahangir: Centre for South Asian Studies, University of the Punjab, Lahore, Pakistan
Ali Junaid Khan: Institute of Business, Management & Administrative Sciences, The Islamia University of Bahawalpur, Pakistan
Jawad Iqbal: Professor, Institute of Business, Management & Administrative Sciences, The Islamia University of Bahawalpur, Pakistan

iRASD Journal of Economics, 2022, vol. 4, issue 2, 173-186

Abstract: In the business sector of Pakistan, social equity is still an unaddressed and conflicting issue. The objective of this study is to highlight the factors playing a key role in maintaining social equity and to develop a sense of satisfaction among consumers of Pakistani market segments to provide them with a way to best business practices and importantly, for emerging businesses. This study was conducted with the help of a questionnaire, and the responses were collected from 700 respondents. The hypotheses were developed with careful evaluation of existing literature, and data was collected from diverse respondents in the Pakistani business and market sectors. This study concludes that to develop social equity for a community, the role of digitalization, a sense of security, and information communication technology are important. The significance of this study is to develop sustainable business activities and ensure the concept of social equity in the Pakistani environment by addressing the theoretical gap and providing recommendations based on responses taken from the diverse consumers.

Keywords: Digitalization; Sense of Security; Information Communication Technology; Social Equity (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://journals.internationalrasd.org/index.php/joe/article/view/746/436 (application/pdf)
https://journals.internationalrasd.org/index.php/joe/article/view/746 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ani:irdjoe:v:4:y:2022:i:2:p:173-186

DOI: 10.52131/joe.2022.0402.0071

Access Statistics for this article

More articles in iRASD Journal of Economics from International Research Alliance for Sustainable Development (iRASD)
Bibliographic data for series maintained by Dr. Muhammad Abrar ul Haq ().