The Relationship of Health Consciousness and Obesity Perception with Purchase Intention for Coca Cola Pakistan

Hina Sultan, Dr. Azeem Ahmad () and Dr. Arshia Hashmi
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Dr. Azeem Ahmad: Barani Institute of Sciences, Sahiwal, Pakistan
Dr. Arshia Hashmi: The University of Faisalabad, Pakistan

iRASD Journal of Management, 2019, vol. 1, issue 2, 74-86

Abstract: In the vilest competitive market, the purchaser goods manufacturing industries pay devotion to purchasing intention to continue their market status and boost their goodwill. This research study was agreed out to clarify the factors affecting the purchase intention of Coca Cola. This study aims to observe the effect of the independent variable (Health Consciousness and Obesity perception) on the dependent variable (purchase intention). The study describes that the relation between the dependent variable has an insignificant relationship with Health Consciousness and Obesity Perception. This study is based on quantitative estimates, and the sample size of this study is 384. And 550 questionnaires were used for the collection of data. This study shows that health consciousness and obesity perception have an insignificant relationship with purchase intention. The results revealed from SPSS and PLS-SEM showed two out of two insignificant hypotheses, and the remaining are insignificant. Moreover, this study's results have key implications for the beverage sector as they strain the beverage industry's vital role.

Keywords: Purchase Intention; Health Consciousness; Obesity Perception (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:ani:irdjom:v:1:y:2019:i:2:p:74-86

DOI: 10.52131/jom.2019.0101.0007

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