Tourists Behavioural Intention to Visit Halal Tourism Destination: An Empirical Study on Muslim Tourists in Malaysia

Mohammad Arije Ulfy (), Ahasanul Haque (), Md Wasiul Karim (), Md Suliman Hossin () and Md. Nazmul Huda ()
Additional contact information
Mohammad Arije Ulfy: International Islamic University Malaysia
Ahasanul Haque: International Islamic University Malaysia
Md Wasiul Karim: International Islamic University Malaysia
Md Suliman Hossin: University Kuala Lumpur
Md. Nazmul Huda: Noakhali Science and Technology University

Working Articles, 2021, vol. 1, issue 1, 1-18

Abstract: Introduction. Today, the demand for halal tourism has increased dramatically and highlighted as one of the new horizons and fastest-growing sector in the world’s tourism industry. Background Problem. Malaysia is indeed one of the countries with the most concerned halal segment in the tourism sector. Research Objective. The key purpose of this study is to examine the influence of affecting attributes on tourist’s behavioral intention to visit Malaysia as a halal tourism destination. Research Methods. The development of the research framework is based on the theory of plan behavior (TPB) model. A total of 394 responses were received from the Klang Valley area of Malaysia. For the purpose of analyzing the data, SPSS and AMOS were hired. Findings. Findings from the study reveal that, affecting attributes like, Halal Certification for Food and Beverage, Destination Image and Emotional Incidents have a significant positive influence on tourist’s satisfaction towards behavioral intention to determine the destination. Research Contribution. the key significance of this study demonstrated that a large number of Muslim travelers are able to experience Islamic cultures while considering halal tourism products and services in visiting accessible Muslim destinations. Conclusion. The conclusions of this research provided insights into the behavioral intentions of Muslim tourists select Malaysia as a destination for tourism.

Keywords: Halal Tourism; Destination Image; Destination Choice; SEM-AMOS; TPB. (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://ifjir.com/ifjir/article/view/20/10 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ank:ifjirs:v:1:y:2021:i:1:p:1-18

Access Statistics for this article

More articles in Working Articles from International Fellowship Journal of Interdisciplinary Research
Bibliographic data for series maintained by Mohammad Arije Ulfy ().