A Genetic Algorithm Metaheuristic For The Weapon-Target Based Media Allocation Problem

Timur Keskintürk and Eyüp Çetin

Alphanumeric Journal, 2015, vol. 3, issue 1, 1-6

Abstract: This effort is to solve the media allocation model using metaheuristic genetic algorithm. The NP-complete model which is an integer nonlinear programming is originated from the weapon-target assignment problem of military operations research. We solve the hypothetical example is previously given and solved by MS Excel’s Solver using genetic algorithm in this paper. We obtain better solutions than found in the previous published study.

Keywords: Advertising Campaign; Genetic Algorithm; Integer Nonlinear Programming; Metaheuristics (search for similar items in EconPapers)
JEL-codes: C02 M31 M37 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.alphanumericjournal.com/media/Issue/vo ... get-base_wwfDwgr.pdf (application/pdf)
https://alphanumericjournal.com/article/a-genetic- ... -allocation-problem/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:anm:alpnmr:v:3:y:2015:i:1:p:1-6

DOI: 10.17093/aj.2015.3.1.5000128271

Access Statistics for this article

More articles in Alphanumeric Journal from Bahadir Fatih Yildirim
Bibliographic data for series maintained by Bahadir Fatih Yildirim ().