Investigating The Factors Which Are Effective On Ice Cream Consumption Of Consumers

Gamze Özel and Rıdvan Ceylan

Alphanumeric Journal, 2016, vol. 4, issue 2, 147-158

Abstract: In this study, the ice-cream preferences of consumers have been investigated with the conjoint analysis. In this research, 350 consumers in different age groups in Ankara responded the questionnaire for the conjoint analysis. Research results especially on women and men consumers were analyzed separately and aimed to find different criteria for consideration in the choice of ice-cream.

Keywords: Conjoint Analysis; Consumption; Ice-cream; Milk Products (search for similar items in EconPapers)
JEL-codes: C38 C44 (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:anm:alpnmr:v:4:y:2016:i:2:p:147-158

DOI: 10.17093/alphanumeric.277739

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