De invloed van interactieve media op het marketingbeleid: Een overzicht van recente evoluties

Patrick de Pelsmacker and Theo van Roy

Economic and Social Journal (Economisch en Sociaal Tijdschrift), 1998, vol. 52, issue 1, 3-34

Keywords: Interactieve media; Marketingbeleid; Marketingtrends (search for similar items in EconPapers)
Date: 1998
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