The challenges of digital marketing of food products towards the behavior of young consumers

Norbert Kawęcki

Nowoczesne Systemy Zarządzania. Modern Management Systems, 2022, issue 2, 47-58

Abstract: This article provides up-to-date information on the marketing of foods and non-alcoholic beverages to children and the changes that have occurred, focusing in particular on the major shift to digital marketing. It examines trends in media use among children, marketing methods in the new digital media landscape and children’s engagement with such marketing. It also considers the impact on children and their ability to counter marketing as well as the implications for children’s digital privacy. The aim of the article is to summarize the evidence on children’s exposure to food marketing in digital media and the persuasive power of that exposure’ overview international and national literature as well as to answer on questions regarding to frequency of using social media by children, methods used to track online and offline, influence of marketing on children exposure, impact of food marketing in social media for children and counter it and policies which should be implemented to protect children by food marketing.

Keywords: social media; Internet; marketing; food; child (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:aou:nszioz:y:2022:i:2:p:47-58

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