The development of marketing in last decades – a trial of considerations

Wioletta Wereda and Florina Pînzaru

Nowoczesne Systemy Zarządzania. Modern Management Systems, 2023, issue 4, 37-48

Abstract: The evolution of marketing activities over the years has shown that the activities of organizations adapt to new business models and, therefore, are a good inspiration for managers. The development of marketing is due to several reasons that are important in the operation of every enterprise. First, marketing has undergone a transformation from transactional to digital. Secondly, the number of Internet users is constantly increasing, both among individual and institutional clients. Another reason is the constant increase in the potential of using the global network. In the article, the authors tried to present an analysis of the evolution of marketing activities over several decades. Moreover, they presented a verification of the literature in this area, attempting to consider a new marketing paradigm.

Keywords: marketing development; digital marketing; Marketing 1.0; 2.0; 3.0; 4.0; 5.0; new paradigm of marketing (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://nsz.wat.edu.pl/pdf-188841-110554 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aou:nszioz:y:2023:i:4:p:37-48

Access Statistics for this article

Nowoczesne Systemy Zarządzania. Modern Management Systems is currently edited by Wioletta Wereda and Jacek Woźniak

More articles in Nowoczesne Systemy Zarządzania. Modern Management Systems from Military University of Technology, Faculty of Security, Logistics and Management, Institute of Organization and Management
Bibliographic data for series maintained by Michał Jurek ().