Finding the Reasons of Accelerated Revenue of Mobile Games in APAC

Anuj Tripathi and Donaldine E. Samson
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Anuj Tripathi: Department of Information Technology Stamford International University, Bangkok, Thailand
Donaldine E. Samson: Department of Information Technology Stamford International University, Bangkok, Thailand

International Journal of Applied and Physical Sciences, 2016, vol. 2, issue 2, 37-44

Abstract: The objectives of this study were (1) find the factors behind most accelerated gaming market industry in APAC region. The sample consisted of 38 Interviews of gaming industry related people in Thailand and Philippines. These are people who are working as owner of game development company, game producers, marketing, designers, user acquisition experts, developers and quality assurance in various companies of APAC region. The conducted research was done with survey related to asking the questions related to real reasons behind the APAC regions accelerated revenue. Research findings were as follows: (1) APAC likes FPG games with social features and cute characters involved. (2) Smart phone has evolved as first and only personal device for most people in APAC and hence gaming on mobile is getting more popular. (3) Big family sizes in APAC support the business ecosystem of mobile gaming as each member of family has his/her own personal device for playing. (4) Increased internet supports social culture and hence it’s big boon for social games which APAC people like. (5) Better hardware and software of evolving smart phones are one of the reasons of switching of hardcore console gamers to Mobile platform hence increasing revenue. (6) Smart phones are easy to use and more and more people are getting aware of using smart phones. (7) Mobile phones are more social than console games and available with user all the time under "all things in one device" concept and hence are used more for gaming and compared to consoles. (8) Last five years mobile gaming is evolved in APAC because more developers and publishers are in this region. (9) Next five years from now are very unpredictable as gaming industry has become very dynamic and future possesses the possibility of using wearable devices, virtual reality or any other new technology on mass scale.

Keywords: Mobile games; APAC; Games Revenue; FPG (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:apa:ijapss:2016:p:37-44

DOI: 10.20469/ijaps.2.50002-2.pdf

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