Developing the "Classic" Image Branding of Madura Batik Center as an Effort to Face AEC (ASEAN Economic Community) 2016

Aryo Bayu Wibisono, Aditya Rahman Yani and Aminatul Muhlisyah
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Aryo Bayu Wibisono: University of Pembangunan Nasional Veteran, Surabaya, Indonesia
Aditya Rahman Yani: University of Pembangunan Nasional Veteran, Surabaya, Indonesia
Aminatul Muhlisyah: University of Pembangunan Nasional Veteran, Surabaya, Indonesia

International Journal of Business and Administrative Studies, 2016, vol. 2, issue 6, 174-178

Abstract: This paper aims to contribute to the local batik products, in a way to describe the steps in branding on the local batik centers, in order to compete AEC 2016. It takes a case study in batik center in Klampar village, Madura, because Klampar is representation of Madura batik which has strength as a local product. The stages in this branding are conducting research, analyzing the results of research, conceptualizing the branding strategy and visualizing the branding identity. Methods of data collection in this research are through questionnaires, deep interviews, observation, and collecting books and journal literature. In general, this paper will explain how to explore visual characteristic that is in batik which can be implemented in a brand visual elements, either in the form of the potential that exists in the environment of Klampar Village, the products, as well as socio-cultural conditions in Madura.

Keywords: International Merger; Branding; Klampar Batik Center; Classic Branding; AEC 2016 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:apa:ijbaas:2016:p:174-178

DOI: 10.20469/ijbas.2.10002-6

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