Singaporean Consumers’ Attitudes to Technology Usage

Nurshafiga Binte Anwar and Ameen Ali Talib
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Nurshafiga Binte Anwar: Singapore University of Social Sciences, Singapore
Ameen Ali Talib: Singapore University of Social Sciences, Singapore

International Journal of Business and Administrative Studies, 2018, vol. 4, issue 1, 1-14

Abstract: This research paper assists in understanding the factors affecting adoption of technology among consumers in Singapore, in a healthcare industry. A case study was carried out on a healthcare clinic. The case study and the Technology Acceptance Model (TAM) formed the theoretical framework for testing the factors affecting consumer willingness to adopt the use of technology in healthcare. A random sample of 119 respondents were obtained using an online survey. Correlation and ANOVA were used to analyse the data. Perceived usefulness and Security and Privacy (SP) are the two most critical factors that affects attitudes of adoption greatly. As such, organizations who wishes to use technology should consider these two factors in order to increase their adoption rates. This can be done by educating and informing consumers of all the potential benefits the new system could bring to arouse their perceived usefulness of the new system. Focusing on how the new system is secured will also allow an organization to win the consumer’s attention in wanting to adopt the technology.

Keywords: TAM; technology acceptance; Singapore (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:apa:ijbaas:2018:p:1-14

DOI: 10.20469/ijbas.4.10001-1

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