The Effects of Luxury Firm Level Within the Luxury Industry on the Level of Corporate Social Performance

Sarah Putri Kinanti
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Sarah Putri Kinanti: University of Groningen, Groningen, Netherlands

International Journal of Business and Administrative Studies, 2018, vol. 4, issue 6, 280-293

Abstract: Luxury industry is an industry where firms, sell very expensive goods, not just because of their firm value and symbolic benefits, their production often involves the use of rare, precious materials (animal skins, fur, valuable gemstones) (Luca, 2014). Luxury industry has a range of price point, the higher the price point that the firms have for their products, leads to higher visibility compared to firms who have lower price point (Dowling & Pfeffer, 1975). Higher visibility that results from higher price point might be the antecedent towards the variation of Corporate Social Performance (CSP), as it increases pressure towards higher corporate social responsibility (Kapferer & Michaut, 2015). Firms within the luxury industry can be classified to levels based on the price point. As the industry comprised of several segments, I include apparel, automobile, and luxury hospitality segments to the sample. The conclusion shows the levels do not appear to have some kind of effect towards CSP, it may be, even though the firms have different price points, they are still seen by customers and stakeholders as firms included in the luxury industry. Which means, they have the same problem, visibility and therefore instead of resulting in variation it results in similar CSP.

Keywords: Luxury; corporate social performance; luxury industry (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:apa:ijbaas:2018:p:280-293

DOI: 10.20469/ijbas.4.10005-6

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