THE DEVELOPMENT PATTERN OF COMMUNITY ENTERPRISE TO BECOME STRENGTHENED: A CASE STUDY OF NAKHON CO

Tikhamporn Punluekdej and Wijittra Srisorn
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Tikhamporn Punluekdej: Kasetsart University, Kamphaeng Saen Campus, Thailand
Wijittra Srisorn: Suan Sunandha Rajabhat University, Bangkok, Thailand

International Journal of Humanities, Arts and Social Sciences, 2017, vol. 3, issue 3, 129-141

Abstract: The study of "The Development Pattern of Community Enterprise to Become Strengthened: A Case Study of Nakhon Cowboy, Bangkok Noi, Bangkok, Thailand" is aimed at 1) the factors contributing to the success of the development pattern of community enterprise to become strengthened at Nakhon Cowboy, Bangkok Noi, Bangkok, Thailand, 2) the strength, weakness, opportunity and threat of community enterprise, Nakhon Cowboy, Bangkok Noi, Bangkok, and 3) the development pattern of community enterprise to become strengthened. The qualitative research method was employed in the study. For the development pattern of community enterprise, Nakhon Cowboy, Bangkok Noi, Bangkok, the study found that the factors affecting the successful pattern are: 1) the management of community enterprise is accomplished on group basis with regular meetings and marketing knowledge training, 2) the self-reliance of community enterprise in which it includes a provision of various distribution channels, a creation of high product quality, product standard, technological selling method, and strong networks, 3) there is a mutual benefit and a fair and thorough benefit distribution, and 4) the coordination and participation among community enterprise members in all related activities, and 5) the appropriate leader and leadership style. For the strength of community enterprise, Nakhon Cowboy, Bangkok Noi, Bangkok, there is voluntariness of people working together, the weakness includes lack of thorough supervision, the opportunity of community enterprise involves sophisticated application of local wisdom, and the threat shows a lack of new learning process or method in order to encourage a creative invention.

Keywords: Development Pattern; Community Enterprise; Strengthened Community (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:apa:ijhass:2017:p:129-141

DOI: 10.20469/ijhss.3.20005-3

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