Perceptions and Preferences of Muslim Domestic Tourists in Indonesia as a Halal Tourism Destination (Case Study: Halal Tourism in West Java)

Damara Saputra Siregar∗
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Damara Saputra Siregar∗: Bandung Institute of Technology, Bandung, Indonesia

International Journal of Humanities, Arts and Social Sciences, 2018, vol. 4, issue 5, 194-202

Abstract: Number of Muslims who travel in the world is growing up year by year. As a country with the largest Muslim population in the world, Indonesia has a chance to use the trend as an opportunity to increase the number of tourists in the country. Tourism ministry of Indonesia has set 10 major tourist halal destinations and one of them is West Java. This paper aims to explore the implementation of halal tourism development through the perceptions and preferences of tourists on halal tourism in West Java. The type of research is descriptive with a quantitative approach. Data collection techniques in this paper are randomly distributing questionnaires to 100 respondents (tourists). Dimensions assessment of perceptions and preferences of respondents to halal tourism in West Java is adopted from indicators put forward by Global Muslim Traveler Index 2016 with Likert scale. Then, calculate the value of quality and averages, analyzed by gap analysis and quadrant analysis. Based on the results the study found the gap analysis which shows that there is still a gap in all variables between the perceptions and preferences of tourists to halal tourism in West Java. While the quadrant analysis results show that there are some variables that have low performance where as the level of influence is high, some variables with high level of influence followed by good performance, some variables that have low level of influence and the performance is not good and the variable that the influence level is low but its performance is good.

Keywords: Tourism; halal tourism; Muslim domestic tourists; perceptions; preferences (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:apa:ijhass:2018:p:194-202

DOI: 10.20469/ijhss.4.10001-5

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