Willingness to Use and Pro-Environmental Attitudes for Airlines’ Environment Friendly Services: The Perspective of Thai Passengers

Maytinee Vongtharawat∗, Katawoot Jeambua and Santidhorn Pooripakdee
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Maytinee Vongtharawat∗: Kasetsart University, Bangkok, Thailand
Katawoot Jeambua: Rajamagala University of Technology Thanyaburi, Khlong Hok, Thailand
Santidhorn Pooripakdee: Silpakorn University, Bangkok, Thailand

International Journal of Humanities, Arts and Social Sciences, 2019, vol. 5, issue 4, 145-156

Abstract: This research has three main objectives. Firstly, there is an intention to understand passengers perception towards airlines environmentally friendly services related to pre-travel, pre-flight and in-flight service. Secondly, there is the investigation of passengers pro-environmental attitudes and perceptions towards airlines environmentally friendly services. Thirdly, there is the analysis of passengers willingness to use the airlines toward pro-environmental attitudes. To confirm theories, relevant literature has been drawn from both paper version and reliable sources, which is our methodology. Utterly, the results showed that there are significant differences in perceptions towards airlines environmentally friendly services and passengers pro-environmental attitudes. Additionally, passengers pro-environmental attitudes have a positive effect on the willingness to use the airlines. The conclusion is substantial to the improvement and sustainability of airlines environmental protection efforts and airlines business performance.

Keywords: Willingness to use; pro-environmental attitudes; environmentally friendly services; passenger perception (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:apa:ijhass:2019:p:145-156

DOI: 10.20469/ijhss.5.20003-4

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