Green product innovation’s effect on firm performance of managerial environmental concern and green communication

Melisa Purnamasari Ayuningrat, Noermijati and Djumilah Hadiwidjojo
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Melisa Purnamasari Ayuningrat: Brawijaya University, Malang, Indonesia
Noermijati: Brawijaya University, Malang, Indonesia
Djumilah Hadiwidjojo: Brawijaya University, Malang, Indonesia

Journal of Administrative and Business Studies, 2016, vol. 2, issue 2, 56-63

Abstract: Recent years, environmental sustainability becomes an interesting issue in developing countries. Increasing attention on environmental problems gives opportunities for companies to develop new products, such as green product innovation. The aim of this research is analyze the effect of green product innovation on firm performance which moderated by managerial environmental concern and green communication. The sample of this research is 26 retails in Malang (hypermarkets and supermarkets categories) which sell organic products and use environmentally friendly packaging, by using total sampling and SEM-PLS analysis. According to statistical results, green product innovation has direct effect on firm performance (p

Keywords: Environmental sustainability; Green product innovation; Firm performance; Managerial environmental; Concern; Green communication (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:apb:jabsss:2016:p:56-63

DOI: 10.20474/jabs-2.2.1

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