Factors affecting intention to repurchase for e-commerce in Thailand

Theeraphat Polcharoensuk and Khanchitpol Yousapornpaiboon
Additional contact information
Theeraphat Polcharoensuk: College of Graduate Study in Management, Khon Kaen University, Thailand
Khanchitpol Yousapornpaiboon: College of Graduate Study in Management, Khon Kaen University, Thailand

Journal of Administrative and Business Studies, 2017, vol. 3, issue 4, 204-211

Abstract: This study aims to study the factors that affect an individual’s intention to repurchase from ecommerce system in Thailand by integrating two models—Technology Acceptance Model (TAM) and an Expectation Confirmation Model (ECM) into one research model. Four hundred online questionnaires were collected from Thais who have had at least two experiences of purchasing goods or services through an e-commerce system in Thailand. The results indicate that (1) perceived ease of use has a direct impact on trust and perceived usefulness, (2) confirmation has a direct impact on perceived usefulness and satisfaction, (3) trust has a direct impact on perceived usefulness and online repurchase intention, (4) perceived usefulness has a direct impact on satisfaction and online repurchase intention, (5) satisfaction has a direct impact on online repurchase intention. It is evident that satisfaction is the most influential factor affecting an online repurchase intention while confirmation is the strongest factor affecting satisfaction. The evidence from this study suggests that satisfaction (R2 = 0.761) is the main factor that generates intention to repurchase form an e-commerce system, hence entrepreneurs should take satisfaction as one of their highest considerations.

Keywords: E-commerce intention; Technology acceptance model; Trust; Satisfaction; Perceived of usefulness (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://tafpublications.com/platform/Articles/full-jabs3.4.5.php (application/pdf)
https://tafpublications.com/gip_content/paper/Jabs-3.4.5.pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:apb:jabsss:2017:p:204-211

DOI: 10.20474/jabs-3.4.5

Access Statistics for this article

Journal of Administrative and Business Studies is currently edited by Professor Dr. Usman Raja

More articles in Journal of Administrative and Business Studies from Professor Dr. Usman Raja Calle Alarcon 66, Sant Adrian De Besos 08930, Barcelona Spain.
Bibliographic data for series maintained by Professor Dr. Usman Raja ().