Using ontology for goal-based query to evaluate social media data

Tengku Adil Tengku Izha, Mohammad Fazli Baharuddin, Ahmad Nadzri Mohamad, Ahmad Azman Mohamad Ramli, Mohd Shamsul Mohd Shoid and Wan Mohd Hafiz Wan Hasnol
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Tengku Adil Tengku Izha: Faculty of Information Management, Universiti Teknologi MARA (UiTM) Selangor, Malaysia
Mohammad Fazli Baharuddin: Faculty of Information Management, Universiti Teknologi MARA (UiTM) Selangor, Malaysia
Ahmad Nadzri Mohamad: Faculty of Information Management, Universiti Teknologi MARA (UiTM) Selangor, Malaysia
Ahmad Azman Mohamad Ramli: Faculty of Information Management, Universiti Teknologi MARA (UiTM) Selangor, Malaysia
Mohd Shamsul Mohd Shoid: Faculty of Information Management, Universiti Teknologi MARA (UiTM) Selangor, Malaysia
Wan Mohd Hafiz Wan Hasnol: Faculty of Information Management, Universiti Teknologi MARA (UiTM) Kedah Campus, Kedah, Malaysia

Journal of Advances in Humanities and Social Sciences, 2016, vol. 2, issue 2, 107-118

Abstract: Social media has a potential to be used as a professional and social networking site to share interest. Social media such as Twitter can be used by users to share similar interests on the Internet. Despite the various existing methodologies on ontology, there are many opportunities that need to be explored. The aim of this paper focuses on structuring big data to set up a goal based on ontology to show the dependency relationship between social data and goal. At this stage of the research, we examine user trends on social media based on certain query as this query is defined as a goal. We use NodeXL to obtain and analyze data from Twitter. The results discuss the relationship for data from Twitter in relation to the specific goal. The outcome of this paper will contribute to a significant achievement that provides an important innovation in research methods in big data era to trace how data flows across the social media and how to analyze this data.

Keywords: Big data; Decision-making; Goal; Ontology; Query; Social media (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:apb:jahsss:2016:p:107-118

DOI: 10.20474/jahss-2.2.5

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