The impact of social media on customers’ image for mobiles

Hashem, Tareq

The impact of social media on customers’ image for mobiles

Journal of Advances in Humanities and Social Sciences, 2016, vol. 2, issue 5, 269-277

Abstract: This study aims to investigate the impact of social media on customers’ image for mobiles. The study population consists of mobile customers who are using social media in Amman. A convenience sample consisting of 500 customers was selected from the targeted population. 500 questionnaires were distributed over the study sample, 404 questionnaires were collected, which represent 80.8% of the total sample. The study results indicated that social media has an impact on customers’ image for mobiles. The study also found that there is no statistical difference in social media impact on customers’ image for mobiles due to gender, and there is no statistical difference in social media impact on customers’ image for mobiles due to age. And there is no statistical difference in the impact of social media on customers’ image for mobiles due to income.

Keywords: Social media; Customers; Image; Amman (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://tafpublications.com/platform/Articles/full-jahss2.5.3.php (application/pdf)
https://tafpublications.com/gip_content/paper/jahss-2.5.3.pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:apb:jahsss:2016:p:269-277

DOI: 10.20474/jahss-2.5.3

Access Statistics for this article

Journal of Advances in Humanities and Social Sciences is currently edited by Dr. Yi-Hsing Hsieh

More articles in Journal of Advances in Humanities and Social Sciences from Dr. Yi-Hsing Hsieh Calle Alarcon 66, Sant Adrian De Besos 08930, Barcelona Spain.
Bibliographic data for series maintained by Dr. Yi-Hsing Hsieh ().