Development of project-based learning model to enhance educational media business ability for undergraduate students in educational technology and communications program

Kobsook Kongmanus
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Kobsook Kongmanus: Faculty of Education, Naresuan University, Thailand

Journal of Advances in Humanities and Social Sciences, 2016, vol. 2, issue 5, 287-296

Abstract: Project-Based Learning (PBL) activities are able to stimulate students' interest and enhance the ability to do business of educational media. The objectives of this research were (a) to develop ProjectBased Learning model to enhance educational media business ability for Undergraduate Students in Educational Technology and Communications Program (b) to study students’ educational media business ability (c) to compare the learning achievement before and after using Project-Based Learning and (d) to study students’ opinions towards Project-Based Learning. The samples of this research consisted of 37 undergraduate students studying in Educational Technology and Communications at Naresuan University. They were selected by purposive sampling. The instruments used to collect the data were lesson plans of ProjectBased Learning (PBL) to enhance educational media business ability, assessment form of educational media business evaluation project, pretest and posttest and questionnaires. Data were analyzed using percentage, mean, standard deviation, t-test dependent and content analysis. The Results showed that (a) the Project-Based Learning model to enhance educational media business ability consisted of five elements: 1) principle and objective 2) learner and instructor 3) contents 4) Project-Based Learning activities and 5) evaluation. (b) the students’ educational media business ability was at a high level though the process Project-Based Learning and projects work have the good to very good level. (c) the students’ educational media business knowledge posttest scores were significantly higher than the pretest at a level of significance of .05. (d) the students’ opinions towards learning using Project-Based Learning were at the highest level.

Keywords: Project-Based learning; Educational media; Business ability; Educational technology; Communication (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:apb:jahsss:2016:p:287-296

DOI: 10.20474/jahss-2.5.5

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