A structural model of millennial tourist behavior towards tourism in Davao Region

Hazel Princess M. Rebollo
Additional contact information
Hazel Princess M. Rebollo: University of Mindanao, Davao City, Philippines

Journal of Advances in Humanities and Social Sciences, 2018, vol. 4, issue 1, 26-36

Abstract: TThis study was conducted to theoretically develop and empirically test to explore the best fit model of millennial tourist behavior towards tourism in Davao Region, Philippines. Structural equation was utilized in this study to test the causal relationship between variables. A total of 553 survey questionnaires was collected from selected millennial tourist in Davao Region. The data were obtained at the pre-departure area of Davao City Airport and selected major tourism destinations of Davao Region. Descriptive statistics, Pearson R, Stepwise Regression, and Goodness of Fit Test were used to analyze the data. The results revealed that tourist attitude, tourist motivation, social media, tourist visit intention, and tourist behavior were all rated as moderately high. Furthermore, tourist attitude, tourist motivation, social media, and tourist visit intention were highly correlated with tourist behavior. Meanwhile, tourist visit intention and tourist attitude were the best predictor of tourist behavior while tourist motivation and social media were the least predictors. Furthermore, the final model passed all the goodness-offit indices criteria. The implication of these findings can be applied to the enhancement of tourism destination competitiveness.

Keywords: Tourist behavior; Tourist visit intention; Tourist attitude; Tourist motivation; Social media (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://tafpublications.com/platform/Articles/full-jahss4.1.3.php (application/pdf)
https://tafpublications.com/gip_content/paper/Jahss-4.1.3.pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:apb:jahsss:2018:p:26-36

DOI: 10.20474/jahss-4.1.3

Access Statistics for this article

Journal of Advances in Humanities and Social Sciences is currently edited by Dr. Yi-Hsing Hsieh

More articles in Journal of Advances in Humanities and Social Sciences from Dr. Yi-Hsing Hsieh Calle Alarcon 66, Sant Adrian De Besos 08930, Barcelona Spain.
Bibliographic data for series maintained by Dr. Yi-Hsing Hsieh ().