Sustainability development consciousness and behavior of Thais: The effects on quality of life and happiness

Pratoom Rerkklang
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Pratoom Rerkklang: National Institute of Development Administration, Bangkok, Thailand

Journal of Advances in Humanities and Social Sciences, 2018, vol. 4, issue 1, 51-59

Abstract: This research’s aims are the following: 1) To study sustainability development perceptions, consciousness, behavior, including sufficiency economy behavior, religiosity, family relation, quality of life, and happiness of Thais; 2) To study the relationship between sustainability development perceptions, consciousness, behavior, sufficiency economy behavior, religiosity, family relation, quality of life, and happiness of Thais; 3) To study effects of sustainability development perceptions, consciousness, behavior, including sufficiency economy behavior, religiosity, and family relation on the quality of life and happiness of Thais. This research used survey design to study Thais nationwide. The sample was composed of 1,517 Thais from 5 regions which were central, eastern, northern, and southern and Bangkok. The sample was sampled by proportional quota. Research data were collected by questionnaires in which reliability was in the range from .889 to .968. Data were computerized and analyzed by the Statistical Package Software. The research results found that sustainability development perception had effects on sustainable development consciousness, behavior, sufficiency economy behavior, religiosity, family relation, quality of life, and happiness. There was positive correlation between all variables. Sustainability development behavior had effect on the quality of life and happiness when controlled the effect of sustainability development perception, sufficiency economy behavior, religiosity, and family relation. The finding suggests that Thai government, business, and educational organizations should collaborate on promoting perception, consciousness, and behavior on sustainable development for the growth of nations.

Keywords: Sustainability perception; Sustainability consciousness; Sustainable behavior; Quality of life; Happiness (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:apb:jahsss:2018:p:51-59

DOI: 10.20474/jahss-4.1.5

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