Influence of Consumer Behavior and Product Quality on Consumer Decision Making in Choosing Funds as a Financial Technology Mobile Payment Application

Agung Raya () and Budi Rustandi Kartawinata ()

Agregat: Jurnal Ekonomi dan Bisnis, 2021, vol. 5, issue 2, 238-248

Abstract: As technology advances and becomes more sophisticated, consumer behavior patternss shift. The presence of such events stimulates diverse corporate industries to compete in order to develop innovation. Businesses in the field of financial technology also use it (Fintech). DANA is a mobile payment application that supports ATM cards for online purchases. Despite the fact that DANA is a new program, it is capable of adapting fast in order to attract users. DANA has proven to be the third most popular app in Indonesia, with the most users and the most downloads. The goal of this research is to analyse the influence of customer behavior and product quality on the selection to use DANA as a mobile payment application. This type of research is quantitative by using descriptive data analysis techniques that use multiple linear hypothesis models with a total of 400 research samples. The results obtained from this study that consumer behavior and quality productx have a significant and positive effect on partial (individual) decision making.As for the results of simultaneous testing (collectively) on consumer behavior and product quality to consumer decision making in choosing DANA as a mobile payment application has a significant effect and the results are accepted.

Keywords: Consumer Behavior; Product Quality; Decision Making; Mobile Payment (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journal.uhamka.ac.id/index.php/agregat/article/view/7426 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:apn:agregt:v:5:y:2021:i:2:p:238-248:id:7426

Access Statistics for this article

Agregat: Jurnal Ekonomi dan Bisnis is currently edited by Edi Setiawan

More articles in Agregat: Jurnal Ekonomi dan Bisnis from Universitas Muhammadiyah Prof. DR HAMKA.
Bibliographic data for series maintained by Susilo ().