Email Marketing: The Most Important Advantages and Disadvantages

Foued Sabbagh
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Foued Sabbagh: Master in Economics Sciences Specialty Finance and Development in 2010, From the Faculty of Law and Economics and Political Sciences of Sousse – University of Sousse and Economic International Researcher, Tunisia

Business, Management and Economics Research, 2021, vol. 7, issue 1, 1-8

Abstract: This paper focuses primarily on the role of Email marketing and E-commerce. Email marketing is one of the most modern means and marketing methods in the world. Modern information and communication technologies also facilitate the circulation and sending of electronic messages with the highest quality and accuracy. In addition, Email marketing campaigns help to increase the sale of products in electronic shops and to target customers efficiently and legally. However, despite the benefits of Email marketing, there are also many negatives that constitute a real obstacle to promotion and marketing via this messaging system. This study focuses on discussing the most important advantages and disadvantages of Email marketing and analyzing the success factors of this marketing by avoiding these disadvantages and benefiting from all these advantages.

Keywords: Email marketing; Advantages; Disadvantages; Marketing campaigns; Factors of success (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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