The Interpretation of Chinese Youth’s Values Orientation in Post Epidemic Era Based on Buzzwords in Prototype Category Theory

Chencheng Liu
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Chencheng Liu: School of Foreign Languages China Three Gorges University Yichang Hubei, China

English Literature and Language Review, 2021, vol. 7, issue 4, 64-68

Abstract: The buzzwords born in the post-2020 epidemic era reflect the changes in the values of Chinese youths. However, little empirical research has been conducted to understand why people use buzzwords and changes of values of Chinese youths. Adopting the uses and gratifications theory and prototype category theory by means of regression analysis was employed to analyze the data collected from 112 undergraduate and graduate students in China Three Gorgeous University. The results reveal that socializing needs were the strongest motivation in predicting the usage intention of buzzwords. Applying the method of continuous comparison to analyze the data, the study found that the political, international, social, and moral views of Chinese youths have possessed more inclusive international value and more integrated social value in the post-epidemic era. This study has certain enlightenment to the value orientation of contemporary college students.

Keywords: Online buzzwords; Youth values; Prototype category theory; Uses and gratifications theory. (search for similar items in EconPapers)
Date: 2021
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