An Empirical Study of the Co-Creation of Values of Healthcare Consumers – The Perspective of Service Dominant Logic

Yu-Hua Yan and Chih-Ming Kung*
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Yu-Hua Yan: Senior Specialist, Superintendent Office, Tainan Municipal Hospital(Managed by Show Chwan Medical Care Corporation), No. 670, Chung Te Road, Tainan City 701, Taiwan Adjunct Associate Professor, Department of Hospital and Health Care Administration, Chia Nan University of Pharmacy and Science, 60, Section 1, Erh-Jen Road, Jen-Te Hsiang, Tainan City 717, Taiwan, R.O.C.
Chih-Ming Kung*: 3Associate Professor, Department of Information Technology and Communication, Shih Chien University Kaohsiung Campus, 200 University Road Neimen, Kaohsiung 84550 Taiwan, R.O.C.

International Journal of Healthcare and Medical Sciences, 2018, vol. 4, issue 5, 54-59

Abstract: Background: The major goal of this research is to fill in the gap of articles with insufficient theoretical support regarding the SDL and strategy of co-creation of values provided by medical and healthcare organizations. Approaching from the perspective of healthcare consumers, it examines relationships among interaction, willingness, competence, and value co-creation. Methods: The research is a cross-sectional study, with people seeking healthcare services in major hospitals in Taiwan as objects, Questionnaires were used as method for investigation and data collection. Results: The affecting factors of the co-creation of healthcare are education, occupation, with or without commercial insurance, willingness, competence, and interaction, reaching significant statistic standard (p

Keywords: Willingness; Competence; Interaction. (search for similar items in EconPapers)
Date: 2018
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