Did Beliefs and Attitudes Influence Consumer Ethnocentrism Towards Domestic Products? Empirical Evidence of Klang Valley Petronas Petrol Station

Mohamad Firdaus Mohamad Zaid*, Jati Kasuma and Margaret Gregory
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Mohamad Firdaus Mohamad Zaid*: Postgraduate, Faculty of Business Management, Universiti Teknologi Mara, Malaysia
Jati Kasuma: Senior Lecturer, Faculty of Business Management, Universiti Teknologi Mara, Malaysia
Margaret Gregory: Lecturer, Faculty of Business Management, Universiti Teknologi Mara, Malaysia

The Journal of Social Sciences Research, 2018, 207-210 Special Issue: 4

Abstract: The concept of consumer ethnocentrism is used here to show that culture influences the perception of individuals or groups when they buy products or services. Though many studies have recognized the importance of culture in consumer decision-making, few have examined the significant role of culture in influencing consumer buying decision. Thus, the purpose of this study is to examine how the roles of consumer beliefs and attitudes affect the level of consumer ethnocentrism towards the purchase of domestic products concentrating on Petronas petrol stations in Klang Valley from the customers’ perspective. A self-administered questionnaire was distributed at Petronas Petrol Stations in Klang Valley area. The results indicated that the most significant factor influencing consumer ethnocentrism was belief followed by attitude and both belief and attitude had moderate and positive relationships with consumer ethnocentrism toward Petronas Petrol Stations in Klang Valley area.

Keywords: Attitudes; Beliefs; Consumer ethnocentrism; Purchased intention; Culture. (search for similar items in EconPapers)
Date: 2018
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