Discovering Important Criteria for National Culture towards Harmony in Malaysia Based on Rank Order Centroid Weighting Method

Siti FarhanahHasnan*, RazaminRamli and Mohd. NoorAbdul Hamid
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Siti FarhanahHasnan*: Schoolof Quantitative Sciences, Universiti Utara Malaysia, 06010 Sintok,Kedah, Malaysia
RazaminRamli: Schoolof Quantitative Sciences, Universiti Utara Malaysia, 06010 Sintok,Kedah, Malaysia
Mohd. NoorAbdul Hamid: Schoolof Quantitative Sciences, Universiti Utara Malaysia, 06010 Sintok,Kedah, Malaysia

The Journal of Social Sciences Research, 2018, 260-265 Special Issue: 6

Abstract: National culture varies across the country where the social norms of individual would shape the individuals behaviour as well as the whole society. This study adopts the Multi-Criteria Decision Making (MCDM) approach in determining the important criteria of national culture which contribute to the harmonious living in the context of Malaysian diverse population. One of the MCDM approach is Rank Order Centroid (ROC) methods. In particular, the ROC method was used to determine the weight of each ranked criteria. There are two phases involved. At first, to determine the weight of criteria that portray national culture and then, the weight of national culture criteria that contribute toward harmony in society. The finding reveal that the top priority criteria culture in society are respect, tolerance and collectivist. These criteria are the most desired in society in order to maintain the harmony in Malaysia.

Keywords: National culture; Multi-Criteria decision making; Rank Order centroid; Harmony. (search for similar items in EconPapers)
Date: 2018
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