Model of Value Proposition: Customer Interview and Development Process for Startup Business Product

Qorri Aina*, Wardah Naili Ulfah, Sri Herliana and Sri Hartati
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Qorri Aina*: Bandung, Indonesia
Wardah Naili Ulfah: Bandung, Indonesia
Sri Herliana: Bandung, Indonesia
Sri Hartati: Bandung, Indonesia

The Journal of Social Sciences Research, 2018, 320-326 Special Issue: 2

Abstract: This study aims to determine how the value proposition can be used as a tool to create product value for consumers. For that created a value proposition of the model using the business model canvas in particular by applying the value proposition associated with a canvas model of customer development. So then with communication and interview on potential consumers can be created products that are expected to be useful for solving the problems faced by consumers. And the product is also expected advantage product value for consumers and companies. This simple research using descriptive method, by conducting direct interviews on prospective customers (customer interview) who will use the products offered as a product of the startup business.

Keywords: value proposition; Customer interview; Development process; Startup business (search for similar items in EconPapers)
Date: 2018
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