The Positioning Strategy of Ambon as a Music City: Case Study - Ambon City (Maluku, Indonesia) Towards World Music City

Setyabudhi Situmorang and Esy Tiurmauli Sihaloho
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Esy Tiurmauli Sihaloho: Department of Church Music, Faculty of Arts and Religion, Institut Agama Kristen Negeri (IAKN) Ambon, Maluku, Indonesia

The Journal of Social Sciences Research, 2018, 605-610 Special Issue: 2

Abstract: Ambon City has been awarded as a Music and Culinary City of Indonesia by The Bekraf RI (Republic of Indonesia’s Creative Economy Agency). This article discusses how the preparations that have been carried out by the city of Ambon towards the world music city and the various problems associated within it. A number of relevant stakeholders in Ambon were interviewed and opened various evaluations and problem solving. Various programs that have been carried out are in accordance with the standards requested by UNESCO, but the priority scale in the executed steps requires more careful attention. Some things that still need more attention are related to information, regulation, relations between stakeholders, organizing music festivals (live performances) and bureaucratic systems. This article concludes that efforts related to the world music city still need a serious effort in positioning Ambon in the midst of global competition.

Keywords: Positioning strategy; Ambon city of music; World music city. (search for similar items in EconPapers)
Date: 2018
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