The Influence of Customer Experience to Revisit Intenton in Pandawa Beach Attraction

Ni Ketut Wiwiek Agustina
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Ni Ketut Wiwiek Agustina: Sekolah Tinggi Pariwisata Nusa Dua Bali, Indonesia

The Journal of Social Sciences Research, 2018, 634-638 Special Issue: 2

Abstract: One of the attractions in Bali to allure domestic and foreign visitors to come is Pandawa Beach. Located in Kutuh Village, Kuta Selatan sub-district, Badung regency, less than 3 kms from Nusa Dua Tourism Area and Uluwatu Temple, Pandawa Beach gives a different perpective of sight from the trimmed limestone cliffs terraced on the sides of the road, the ocean’s beauty and clean white sands garnished by stone carved statues. All of these constitute a potential view and offering experiences for the visitors. Therefore, the local authority along with the caretaker of Pandawa Beach have implemented a concept of customer experience in order to achieved the increasing level of revisit intention to Pandawa Beach. The aim of this research is to find out the effect of customer experience to revisit intention in Pandawa Beach Tourist Attraction, using quantitative descriptive method. As many as 100 respondents was taken by simple random sampling test and surveyed. The results of the study are due to between customer experience and revisit intention .Customer experience significant impact on revisit intention .Of the relations between experiences visitors with their respective interest visit back marked positive. This proves that the better experience of the visitors will be interest visit back.

Keywords: Customer experience; Revisit intention; Attractiveness. (search for similar items in EconPapers)
Date: 2018
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