Perceived Values and Personal Values: Which One Explains the Consumer’s Repurchase Intention of Eco-Friendly Home Appliances Product?

Siti Nor Bayaah Ahmad*, Azizah Omar and Nabila Mohd Nadzri
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Siti Nor Bayaah Ahmad*: UNITAR International University Kelana Jaya, 47301 Petaling Jaya, Malaysia
Azizah Omar: Universiti Sains Malaysia Pulau PInang
Nabila Mohd Nadzri: UNITAR International University Kelana Jaya, 47301 Petaling Jaya, Malaysia

The Journal of Social Sciences Research, 2018, 734-742 Special Issue: 2

Abstract: Focus of the study is to look into two main factors namely perceived value and personal values on consumers’ repurchase intention on eco-friendly home appliances. Perceived values was represented by functional value, social value, financial value, whilst personal values were looking into the consumer’ perceived environmental consciousness and health consciousness. The data was collected among the users of green home appliances such as air-conditioning, refrigerators and lighting of the brands available in Malaysia. In total 193 respondents’ answers were used for further analysis. Data collected was analyse using PLS-SEM 3.0. The result indicated that only functional value, environmental consciousness, and health consciousness were the only constructs that directly influenced the consumer decision to re-purchase the green home appliances with (ß=0.533, p=0.00) (ß=0.325, p=0.00) and (ß=0.143, p

Keywords: Green home appliances; Personal values; Perceived value. (search for similar items in EconPapers)
Date: 2018
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